Cheese, please

So my co-worker Sonya has had this Easy Cheese on the shelf above her desk, with crackers beside it, and a sign that reads: No crackers without using the cheese. She says she's doing some sort of social experiment. Not sure what it is, but the Easy Cheese has been a good diversion from the rat race of late.
This photo (below) is of one Nick Blair, who works in our New Media department. Being about 20, his metabolism hasn't kicked in yet so he can afford to do things like squirt cheese in his mouth with reckless abandon.
And now for you history buffs. This bit of info comes to us from our friends at Wikipedia.com:
"Easy Cheese was originally marketed by Nabisco in 1966 under the name Snack Mate. After the merger of Kraft and Nabisco in 1988, the product was renamed Easy Cheese. It is sold in the United States, where it is usually served on crackers. Ritz Crackers in particular, another Kraft Foods product, are heavily cross-promoted with Easy Cheese. However, the Nabisco brand remained until 2001.
It is available in several flavors, including American cheese, mild and sharp cheddar, Swiss, nacho, and bacon & cheddar. The bacon & cheddar flavor used to contain tiny chunks of bacon, which easily clogged the can's nozzle. Kraft Foods has since reworked the recipe to omit the bacon particles in favor of bacon flavoring. In 2007, Kraft began producing a cream cheese variety of Easy Cheese." The thing that cracks me up about this product, and others like it, is that the manufacturer thinks we believe it is made with REAL CHEESE, as the can says. Uh, no. I'm not saying it's made out of paper but if you think food that comes in an aerosol container like this couldn't easily be swapped for a hair product, you are sadly mistaken.