This guy and his company are on to something.
What is it about us as individuals, as communities and as a country that generally snubs prevention? That is seemingly more attracted to crisis? "What do you mean I have lung cancer, doc? I only smoked three packs a day." (Not to berate the smokers. We all have vices that can cause problems down the road.) But, hands down, crises cost more than regular maintenance.
What's your favorite prevention tip? An apple a day? Regular exercise? Discuss.
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