A health and fitness blog: With an occasional food item

Monday, April 2, 2007

"A hint of spring"


"Besides his being kinda crazy, they call him the Smoking Loon 'cause he was he was so dam' efficient," Jake began, stubbing out his cigar. "He'd take care of business an' get in an' out before anybody'd see him comin' ... leavin' no trace 'cept the lingerin' sound of his eerie, loon-like cackle. No one was really sure who he was or who he worked for, but when word got out someone needed his services, the Smoking Loon just appeared on their doorstep, like outta thin air or somethin.' "
— Label on the back of Smoking Loon Merlot, Don Sebastian & Sons
I don't know what you do for dinner entertainment, but sometimes Michael and I read the descriptions on the back of wine bottles to one another. (It doesn't take much.) Wouldn't it be fun to write copy for these companies? Wonder how much they make? (And what exactly does this have to do with health and fitness, you ask? A glass of red wine can be good for your heart; not 12 but one.) This Smoking Loon one so far takes the creativity prize, but others run a close second, with lines such as " ... with a lingering hint of apple," or " ... a modest taste of cedar." (It might just be me and my palate, but the hint of cedar or spring or whatever has never materialized--yet, I guess it makes for some good, creative marketing.) We'll even sometimes buy a bottle of wine just because of its appealing name. Two winners: Red Truck. And Fat Bastard.
Send me your favorite wine names or wine copy. Maybe we can have a contest. Or you can come for dinner. As long as you bring the wine.

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